Sebo e Livraria


Sebo e Livraria Liberdade
Branding - Print Design
Sebo e Livraria Liberdade, a bargain book store located in a neighbourhood in the city centre of São Paulo called Liberdade, which means freedom in Portuguese. The book store was known for its organisation and wide range of book titles, despite books, they also offer everything that is possible to be sold in second hand stores like comics, VHS movies, LP Vynils and so on.

The symbol was inspired by the main product sold by the store but also by its name. As Liberdade stands for freedom in the Portuguese language elements that could bring this feeling reunite with a book shape to keep the reason and essence of the company alive.

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